Snorkeling Etc. Inc.

Slip into an underwater wonderland with fellow snorkel addicts on trips purpose-built for serious surface swimmers — no dive boats, no divers, just pristine reefs, majestic mantas, and 4–6 hours a day in the water.

Founded by 40-year travel industry veteran Wendy Simon, Snorkeling Etc. Inc. organizes dedicated snorkel group expeditions to some of the most pristine reef systems on the planet. Based in Santa Cruz, California, the company's signature approach is to put snorkelers first — chartering liveaboard vessels and booking eco-resorts exclusively for snorkel-focused groups, so participants spend 4–6 hours per day in the water exploring shallow reefs, dramatic walls, mangrove systems, and manta cleaning stations without competing with scuba divers. Destinations have included Wakatobi Eco-Resort in S.E. Sulawesi — dubbed "Underwater Nirvana" by Jacques Cousteau and home to over 500 coral species — and the Raja Ampat archipelago in West Papua, where 75% of the world's coral species and 1,000 fish species are found within the Coral Triangle. Liveaboard expeditions are conducted aboard carefully selected vessels such as the 157-foot Coralia, which carries eight cabins and four dedicated snorkel guides, while resort-based trips leverage exceptional house reefs and day-boat outer-reef excursions. Wendy Simon personally leads or co-leads each expedition and handles flight advice, trip extensions, and travel insurance referrals for participants. The company is environmentally committed, supporting organizations including Mission Blue, Ocean Conservancy, and the Plastic Pollution Coalition, and requires all participants to follow reef-safe practices. Trips are open to experienced swimmers comfortable with moderate current; no scuba certification is required.

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Santa Cruz, United States

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