Sea, Key West

Seven miles from the third-largest living coral reef in the world, Sea, Key West outfits divers, snorkelers, spearos, and paddle boarders with hand-picked gear the owners use themselves — and Maxine the Blue & Gold Macaw is usually on hand to say hello.

Sea, Key West is a locally owned and operated watersports equipment shop located at 720B Caroline Street in the heart of Old Town Key West. The store stocks a curated range of gear for SCUBA diving, snorkeling, freediving, spearfishing, and paddle boarding, as well as pickleball equipment — all selected by a team of avid divers, snorkelers, and paddlers who draw on personal experience with every product they carry. The shop is steps from the world-famous Florida Keys reef system, and its owners are immersed in the local diving community: highlights they reference include diving the USNS Vandenberg wreck, snorkeling the third-largest living coral reef, and spearfishing during the annual Grouper season. Brands on the shelves include Tusa, Akona, XS Scuba, A.B. Biller, Dark Fin, Hammerhead Spearguns, Sherwood, and locally made lines such as Grateful Diver, Wanderlust Hats, and Rocked Up Reef Company. Sea, Key West is open seven days a week and prides itself on its community ties, supporting the Florida Keys SPCA, coral restoration non-profits, and other local causes through in-store fundraising and partnerships. Visitors can grab a coffee at the in-store coffee bar and meet Maxine, the resident 35-year-old Blue & Gold Macaw.

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